About the Role
As our Regional Consumer Engagement Associate based in Surabaya, you will be handed the reins in hacking consumer growth for Gojek. You'll be responsible in managing marketing funnels of multiple Gojek products by creating and implementing strategic marketing plans across various touch points; including visibility, partnership, and digital channels. Working closely with Regional CE Manager, you will get to drive the innovation process in removing daily frictions for our consumers’ lives. The cherry on top: you'll be an integral part of a team that works to deliver real social impact to our consumers, merchant partners, and driver partners through the products and services we provide.
What You Will Do
What You Will Need
About the Team
Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in East Java, Bali, Nusa Tenggara - Indonesia. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.
For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families keeping safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs, but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well.
In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.
Off hours, you’d probably find us battling it out in a video game, or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.
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