Able to create brand value/brand proposition for short as well as long term
Master in developing brand strategy, planning all brand communications and media actions on all channels
Creating and managing promotional collateral materials also supervising communication development
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Assisting new product/features launches as well as developing new business opportunities
Define key performance indicators for each communications channel that will indicate a campaign's level of success
Determine strategic marketing & communications campaigns that will help further organizational goals
Oversee the creation of marketing and communications collateral to ensure that it is consistent with brand objective also represent the organization at campaigns, events, and release
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Bachelor's Degree S1
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