Brand Strategist Assistant Manager

Date Posted: Posted30+ hari yang lalu

Salary:

Jakarta

Requirements:

Bachelor degree in any major, from Communication/Mass Communication would be advantage
Min. 5 years of experiences as Corporate Communication or Brand Strategist
To be able to work in cross-divisional team
Conduct independent research
Comfortable to travel out of town

Brand Strategist Responsibilities:

Gathering feedback from sales and analyze consumer behavior to align AwanTunai's company’s positioning with sales marketing communication
Crafting differentiation strategy to that of AwanTunai's competitors
Drive development of rebranding strategies to solve business, brand and culture problems

Scope of Work:

Develop AwanTunai's rebranding strategy in order to solve business, brand and culture problems
Conduct an independent market research in validation of AwanTunai's rebranding tagline
Gather feedback from sales and analyze consumer behavior to define and align AwanTunai'’s positioning (Optional: may also need to conduct competitive research to identify AwanTunai's weakness and strengths)
Crafting differentiation strategy
Assess the performance of AwanTunai's advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
Conduct personal branding for top management levels (onshore and offshore)
Assist in strategic planning and organizing press and brand activation

Benefits:

Job Type: Full-time