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Activities and Responsibilities
1. Develop brand strategy, promotional campaigns and tactical plans including sales forecasting and promotional budget planning.
2. Lead the cross-functional local teams, including coordination in developing brand plan, monitoring, analysis, and support the execution of tactical plan by every cross-functional teams.
3. In depth understanding of Indonesia Healthcare System and the role of multiple stakeholders within in order to create sustainable innovative access program for patients
4. Monitoring products performance and external environment, including taking corrective action if required in order to ensure growth of the brands and meet business objectives.
5. Plan, monitor, and control brand budgets and expenses, manage and prioritize use of resources and marketing activities align with Product Prioritization from company.
6. Regularly conduct market, pricing and competitive analysis by customer segment and recommend strategies in order to improve positioning in the market and generate new ideas to meet customer needs.
7. Run market research programs and market insights for responsible brands and monitors/anticipates market development as business needs.
8. Engage with KOL/Key Customers and identify market insights and opportunities through customer interactions.
9. Demonstrate high level of Product Knowledge and Therapy Area Knowledge under responsibilities.
10. Ensure all brand strategies and activities are in line with internal SOPs and Code of Conduct Guidelines
Job Specification
1. Min. Bachelor degree in Life Science (Pharmacy, Medical Doctors, Biomedical, or other related medical-disciplines),
2. Min. 3 years of marketing experience within pharmaceutical industry, including solid 2 years in product marketing/brand management in Oncology/Rare Disease/Haemophilia. New product launching experience in Oncology/Rare Disease/Hemophilia is preferred. Experience in Gastro TA will be good.
3. Demonstrated skills, knowledge and experience in the design and execution of marketing strategy and communications.
4. Strong analytical skills, creative, innovative, strategic thinking, organizational and personal sales skills.
5. Able to work in a team with multi-stakeholders with good communication skills
6. Fluent in English with good interpersonal skills
7. Digital/Technology Savvy
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