Job Description:
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the Team:
The team needs to be able to create excellent marketing activities in order to accelerate growth of demand. The team needs to also have the muscle skills to execute the strategy in a timely manner.
Get to know the Role:
We are looking for a Marketing Executive to run GrabFood campaign in Kalimantan. We believe a successful candidate has Project management skills, deep knowledge about local insight, ATL and BTL channel implementation and last but not least, a top-notch communication skill, but if you believe you have what it takes then we’d love to hear from you either way. This role is required because we are currently expanding the GrabFood business in Kalimantan. In return, you will get an opportunity to experience the market dynamics and how to tackle them in GrabFood.
The Day-to-Day Activities:
Help Marketing Lead to provide insight in order to support marketing leadto create food marketing strategy
Ontime deliverable campaign, monitor and evaluate online and offline campaign / activities that team created
Create weekly performance Report GrabFood Kalimantan, which consist of result, learning campaignand next action item and present it to related stakeholders
Monitor competitor movement in your cities (including competitor promo, branding, media placement and offline activities)
Regularly conduct simple FGD/ interview to Customer, Driver and Merchant to get fresh insight from market
Determine strategic area for branding
Help Marketing Lead to Manage and Optimize budget of city to growth the demand
You are expected to track spending on timely manner
The Must-Haves:
Bachelor or Associate degree from marketing or related field with minimum 2 years experience in marketing
Willing to stay in Pontianak and has local insight of Kalimantan especially Pontianak
Has understanding or interest with food industry trend
Experience in strategy and consulting is a plus point
Able to make key business decisions or provide solid recommendations based on data & analytical thinking
Excellent in data and analytical skills
Excellent in presentation, negotiation & communication skills
Fluent in written and spoken English & Bahasa
Proficient in Ms. Office and G-Suite and other systems & tools to help implementation and tracking
Excellent communication skills. Good interpersonal skills that enable one to work with people at all levels, to motivate and empower whenever necessary
Self-starter and ability to work well in a fast-paced environment
Passionate about the social mission and making a positive impact in emerging markets movement
Experience and willing to work under pressure with tight timeline
Our Commitment
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
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