Date Posted:
Salary:
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Job Description

The role is responsible for contributing to the overall success of key campaigns and strategy to drive the Indonesian market behaviour. You will also be leading Content strategy to amplify the campaign messages and push the business in retaining its existing customers and acquiring new ones. Reporting to the Brand Marketing Manager and working closely with the HQ Brand team, you will play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.

Main Responsibilities

Campaign Management

  • Create and/ or execute campaigns to attain monthly targets and key campaign objectives. (*we define campaigns as channel agnostic activities; but should be done whenever relevant in a considerate and customer-centric way)
  • Create and execute engaging and performance-driven campaigns across onsite, EDM, social, and retail stores.
  • Drive new customer acquisition, customer retention, and/ or revenue generation campaigns depending on objectives.
  • Collaborate closely with the Creative Team to develop concepts for thematics and cross-channel campaigns.
  • Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
  • Collaborate closely with all relevant in-house teams for new collection launches or new product roll-out.
  • Collaborate and coordinate regional campaigns with the HQ marketing team in Singapore.
  • Coordinate and manage multiple stakeholders internally (tech, team, and etc) and externally (vendors and etc) to ensure smooth execution of all channel initiatives and improve attribution model and data tracking.

Content Marketing

  • Leading the content team to attractively and creatively portray, and stimulate interest in Love, Bonito’s mission, products, and the #LBexperience through storytelling across Instagram, Facebook, Tiktok, EDM, Onsite, and future platforms.
  • Collaborate closely with the Marketing and Creative team in the creation of localized contents that speak to the Indonesian market for each campaign to achieve business and campaign-specific objectives.
  • Plan and manage content calendars of IG, FB, Tiktok together with the team and more based on broader marketing calendar and content trends.
  • Craft hero campaign taglines and proofread and edit key campaign copy.
  • Continuously develop interesting, innovative, and creative concepts when it comes to social, editorial, or new channels; constantly exploring different formats and content ideas.
  • Monitor content performance from channel insights, consistently optimize content strategy based on marketing / analytics team’s insights.
  • Follow industry-related news and generate ideas around trending topics, identify gaps and opportunities in the existing content pillars, and recommend new topics to further enhance campaign dimensions.
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications.

What You Shoud Be

  • A passion for all things marketing, be it content or analytics.
  • A great storyteller.
  • A genuine interest in fashion.
  • An ability to think & work strategically and systematically.
  • Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
  • A self-starter, proactive, and hands-on approach. Get it done right, and fast!
  • Strong project management, multitasking, and execution abilities.
  • Strong communication skills to inspire and influence internal stakeholders (HQ or Markets).
  • A fun, energetic, and charismatic personality.

Requirements & Experiences

  • 2+ years of relevant work experience preferably in an e-commerce / digital company.
  • BA/BS degree from top university in business, marketing, economics, or other relevant fields.
  • Analytical, numerate, and proficient in Excel.
  • Familiar and fluent with marketing tools including Google Analytics, Mailchimp, BI tools etc.
  • Strong and effective communicator and a reliable team player.

Job Summary

Job Level

Senior Associate

Job Category

Marketing

Opening

1 Slot

Min. Educational Background

Bachelor's Degree / S1

Salary

Negotiable

Recruitment Type

Fulltime

Office Address

Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi South Jakarta City, Jakarta 12970, Indonesia Phone: +62 21 - 228 330 10

About Love, Bonito

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
How to apply? You can send your CV to

  • Email

    careers.id@lovebonito.com

  • Subject

    Senior Marketing Executive (Campaign & Content) - Your name

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Job Detail

  • Job Id
    818caf4a0d91657f
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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