Hyper growing Alcoholic Beverage company is looking for Brand Manager.
Job Description
Participates in annual strategic planning process. Develops annual plans that ensure long-term brand growth for assigned brands by analyzing product, category, consumer, and market dynamics. Plan will include strategies for product mix, product style, packaging, promotions, sales by channel forecasts, pricing, and positioning
Oversee all content and design aspects related to packaging; gather input and communicate changes in a timely manner to winemaking and production teams
Oversee trade and consumer communications
Monitor progress versus plan through monthly business tracking; constant evaluation and reassessment to ensure resources are being utilized and maximized
Assists in the development of brand marketing programs and initiatives in partnership with Sales, and outside vendors, as applicable, to deliver against the brand's annual volume & profit targets, e.g. national/regional promotions, packaging, custom advertising, and online marketing initiatives
The Successful Applicant
Minimum five years brand management experience in spirits or related consumer packaged goods and knowledge of retail trade channels (on and off premise)
Genuine passion for spirits and the adult beverage industry
Strong analytical and strategic skills that help lead to drawing insights through consumer research data and trend information
Ability to focus on multiple tasks and deadlines and effectively prioritize and manage them, while maintaining a high level of attention to detail
Proven ability to support and collaborate with other teams and develop/provide information, materials and programs as needed
Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Jakarta
Contract Type
Permanent
Consultant name
Aulia Riwinda
Consultant contact
+62 21 2958 8860
Job Reference
JN-072022-5672564
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