Job Description

MISSION

The Business Offer Manager is responsible for monitoring, maintaining, recommending and implementing marketing strategies related to a defined portfolio of products to profitably grow the portfolio in line with business objectives.

This key position is responsible for growing the business by developing the product offer, analysing the market, pricing, competitors, setting targets and providing support to the commercial teams.

AREAS OF RESPONSIBILITY

(Describe the nature, scope, level of improvements to new ideas, etc.)

Market investigation and research

• Confirm or reformulate existing strategies & identify new market segments, channels and/or business models
• Competitor intelligence and analysis
• Identify and analyse market size, structure and important changes within relevant business models

• Monitor product life cycle - growth, decline & general performance

• Product group and product performance on sales, margin etc.
• Proposal for product deletions or changes in product categories, obsolescence

• Develop & deliver portfolio strategies
• Work with other product managers to formulate group / joint / complementary plans
  

Product Lifecycle Management

• Understand Global Offer Manager proposals and how we can utilise these locally, including localisation needs
• Monitor product development with Offer Manager and project teams
• Develop localised supporting literature including training material, price lists, POS gear, etc
• Advertising: work with Field Marketing for a suitable programme
• Product launch planning and implementation to an agreed strategy

• Provide sales support to ensure launch success
• Manage products throughout lifecycle, including feeding relevant information into stocking policies and managing end-of-life activities
• At all stages of product lifecycle manage profitability, which includes minimizing depreciated stock, reviewing supply chain, reviewing pricing vs volume etc.
  

Pricing

• Recommendations for pricing/positioning
• Cost/GM/Price analysis
  

Communication

• Work with Field Marketing team and Offer managers to develop localized sales support communication materials of all types as required
  

Technical

• Work with CCC, tech support personnel, training department and Offer Manager to ensure availability of appropriate technical support in all relevant forms
• Provide technical training for sales and service staff
• Organise technical packaging
  

Provide support to the sales team (particularly in the “post launch” stage of new product

• Product pluses and negatives, range problems, results, trade reactions
• Setting Sales incentives, achievements, Sales forecasts/breakdowns
• Evaluate strategies through sales promotions, operational problems, new product ideas
• Distribution and delivery activities, packaging acceptance
• Analysis of own competitive sales, brand shares, regionality, seasonality
• Analysis of Research results
• Forecasts, objectives and effectiveness
  

Governance

• Ensures that all activities conform with relevant government regulations, company policies, standard and ethics
• Identifies opportunities for improvement of work practices and processes
  

Health, Safety and the Environment

• Understands and implements company HSE policies.
• Manages individual priorities and deliverables within the HSE context.
• Actively encourages a safety and environmentally conscious workplace.
• Strives to find new ways of improving the work environment
• Takes a personal interest (or 'actively own') OH&S issues and activities within your area of responsibility - lead by example.

Qualifications

MISSION

The Business Offer Manager is responsible for monitoring, maintaining, recommending and implementing marketing strategies related to a defined portfolio of products to profitably grow the portfolio in line with business objectives.

This key position is responsible for growing the business by developing the product offer, analysing the market, pricing, competitors, setting targets and providing support to the commercial teams.

AREAS OF RESPONSIBILITY

(Describe the nature, scope, level of improvements to new ideas, etc.)

Market investigation and research

• Confirm or reformulate existing strategies & identify new market segments, channels and/or business models
• Competitor intelligence and analysis
• Identify and analyse market size, structure and important changes within relevant business models

• Monitor product life cycle - growth, decline & general performance

• Product group and product performance on sales, margin etc.
• Proposal for product deletions or changes in product categories, obsolescence

• Develop & deliver portfolio strategies
• Work with other product managers to formulate group / joint / complementary plans
  

Product Lifecycle Management

• Understand Global Offer Manager proposals and how we can utilise these locally, including localisation needs
• Monitor product development with Offer Manager and project teams
• Develop localised supporting literature including training material, price lists, POS gear, etc
• Advertising: work with Field Marketing for a suitable programme
• Product launch planning and implementation to an agreed strategy

• Provide sales support to ensure launch success
• Manage products throughout lifecycle, including feeding relevant information into stocking policies and managing end-of-life activities
• At all stages of product lifecycle manage profitability, which includes minimizing depreciated stock, reviewing supply chain, reviewing pricing vs volume etc.
  

Pricing

• Recommendations for pricing/positioning
• Cost/GM/Price analysis
  

Communication

• Work with Field Marketing team and Offer managers to develop localized sales support communication materials of all types as required
  

Technical

• Work with CCC, tech support personnel, training department and Offer Manager to ensure availability of appropriate technical support in all relevant forms
• Provide technical training for sales and service staff
• Organise technical packaging
  

Provide support to the sales team (particularly in the “post launch” stage of new product

• Product pluses and negatives, range problems, results, trade reactions
• Setting Sales incentives, achievements, Sales forecasts/breakdowns
• Evaluate strategies through sales promotions, operational problems, new product ideas
• Distribution and delivery activities, packaging acceptance
• Analysis of own competitive sales, brand shares, regionality, seasonality
• Analysis of Research results
• Forecasts, objectives and effectiveness
  

Governance

• Ensures that all activities conform with relevant government regulations, company policies, standard and ethics
• Identifies opportunities for improvement of work practices and processes
  

Health, Safety and the Environment

• Understands and implements company HSE policies.
• Manages individual priorities and deliverables within the HSE context.
• Actively encourages a safety and environmentally conscious workplace.
• Strives to find new ways of improving the work environment
• Takes a personal interest (or 'actively own') OH&S issues and activities within your area of responsibility - lead by example.

Primary Location

: Indonesia

Schedule

: Full-time

Unposting Date

: Ongoing