Content Marketing Executive

Date Posted: Posted30+ hari yang lalu

Salary:

Jakarta

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Job Description

This role is based in Indonesia and is responsible for the local market.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

Disney+ Hotstar is additional tailored with top local content for audiences in each unique market it is present. All in one place, each market’s offering is set to provide an unmatched video streaming experience in the languages of choice, at the most competitive pricing.

The primary purpose of this role is to help building consumer trust towards Disney+ Hotstar by providing advice and guidance on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and to drive profitable customer action.

Responsibilities :

Coordinate with internal and external stakeholders to manage creative assets for Local, Regional and Global contents
Advise on content and editorial plan for regular content highlights
Liaise with SEA/APAC team for assets sourcing
Liaise with local studios for campaign implementation
Coordinate with creative agency for promotion materials development
Coordinate with internal stakeholders for on-ground marketing activities supervision
Support internal stakeholders for campaign preparation and execution
Provide advice and guidance to assure the quality of creative assets localisation
Provide advice and guidance to assure the accuracy of branding elements utilisation according to the brand guideline
Provide post campaign analysis

Basic Qualifications :

3-5 years of experience in content marketing, brand marketing or marketing communication.
Bachelor’s or Master’s in marketing, communications, journalism or related discipline
Strong creative and editorial skills
Strong organizational skills
Hands-on experience in managing creative assets sourcing
Experience in executing 360 marketing campaign
Experience in managing brand marketing
Editorial mindset that seeks to understand what audiences consume and how to create it
Good organisational skills and ability to prioritise workload to meet competing deadlines
Excellent communication skills
Meticulous and commitment to accuracy
Multitasker who’s eager, proactive, adaptable to change and transformation
Fluency & strong writing ability in Bahasa Indonesia and English is required
Good interpersonal communication skills
Passionate about contents movies/series

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

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Job Detail

Job Id

96e735cbacfe2d12
Location

Jakarta
Company
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female