Provide consultation, strategy, and media plans for advertisers based on their business objectives.
Provide pre-campaign workshop to help advertisers & their agencies to design TikTok Hashtag challenge & other campaigns for success.
Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
Conduct post campaign data analysis, find insights and provide review for advertisers.
Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings.
Analyze past campaigns performance and finding common trends to build best practice.
Support and work with the sales team on pre-sale research and pitch.
Manage custom programs or sponsorships with other departments internally.
Lead the custom content campaigns to ensure assets are distributed and delivered timely.
Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization.
Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships.
Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
3+ years of experience in strategizing, planning, and executing branding campaigns in-house, in agencies or with the media side.
Working experience with FMCG, F&B, Telecom & 3C is a plus.