Develop creative & brand strategy that directs marketing efforts
Conceptualize creative ideas that result in effective, breakthrough, communication
Provide brand & creative input in strategy, campaigns and projects.
Analyze the effectiveness of brand messaging results in campaigns and optimize accordingly
Act as brand guardian and supervise brand exposure
Develop copy for creative deliverables, including but not limited to - digital, social & print advertising, and brand presentations.
Identify, develop and maintain a unique, consistent tone-of-voice for Kitabisa's new venture brand; towing the line between creative expression and brand realities
Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations
Strong understanding of the region and grasp on culture, with a keen understanding of what is relevant, and an eye for upcoming trends
3+ years experience with a mix of brand, strategy planning and creative background.
Experience within both a creative or brand agency & in-house is preferable
Strong experience in copywriting, expert written and verbal communicator, with the ability to articulate abstract creative concepts
Proven experience in creative and brand strategy.
Ability to manage multiple, complex tasks simultaneously and prioritize appropriately
Ability to work in a fast-paced environment and deal with ambiguity
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